Branding & multi-channel campaigns
Developed user-focused content strategies for scientific and technical audiences, translating complex research into clear, accessible communications.
Work
Case studies in measurable clarity.
Selected case studies show how I use customer insight, content strategy, launch communications, and experience design to improve product understanding, adoption, and trust.
CASE STUDY 01 · GSA / U.S. OPEN GOVERNMENT
From data graveyard to public accountability service
Transformed the U.S. Open Government site from a dense, unorganized data source into a clearer, more user-friendly transparency hub that simplified how the public accesses, monitors, and trusts federal accountability.
- Role
- Project Manager + Content Designer
- Year
- 2024
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CASE STUDY 02 · GSA / HR LINKS
Beyond Conversion
Modernized 125 aging, non-compliant HR files ahead of a fixed migration deadline, delivering accessible, plain-language content for federal clients and 17K+ GSA employees.
- Role
- Content strategy and modernization lead
- Year
- 2024
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Featured projects
From concept to launch.
A snapshot of earlier work spanning brand and campaign strategy, audience-focused storytelling, and program design for federal, scientific, and community audiences. These projects shaped the systems thinking and stakeholder craft I bring to today's content design work.
Impactful storytelling
Spearheaded the U.S. Navy's first emergency preparedness campaign, reaching 100K+ service members and families. Program success secured new contracts with the Army and Coast Guard, expanding global training and readiness.
Strategic planning & programming
Founded JobFest, Arlington County's first large-scale career fair, 400+ attendees, 20+ employers, 10+ sponsors. Built workforce programs connecting diverse job seekers with training.