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ClarifiLab

FEATURED PROJECTS GALLERY

Strategic creative range, from concept to launch.

A curated look at work spanning brand systems, campaign strategy, storytelling, content design, prototypes, customer education, and integrated marketing. These selected samples show how I help teams make complex products and services easier for customers to understand, trust, and adopt, translating complexity into clear, useful, and compelling communications across federal, consulting, local government, private-sector, and consumer-facing environments.

This gallery includes selected artifacts from federal roles, B2G consulting work, local government programming, private-sector marketing, and B2C customer education. Each sample reflects a mix of strategic planning, service design, writing, visual direction, stakeholder alignment, and practical execution focused on improving how audiences engage with and adopt complex services and ideas.

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6 PROJECT CATEGORIES

Selected project samples

Brand, strategy, and service design work.

Operation Prepare hurricane awareness poster created for the U.S. Navy's global emergency preparedness campaign.

Visual storytelling and audience-centered messaging

Plain-language storytelling and visuals that move audiences from awareness to action.

Capabilities

  • Storytelling
  • Campaigns
  • Customer education
  • Integrated marketing

Context

  • B2G consulting
  • Federal
Innovations & Successes newsletter front page for the DoD JPM-TMT program.

Branding and integrated marketing communications

A unified brand voice and visual system that ties technical programs together across every channel.

Capabilities

  • Branding
  • Campaigns
  • Storytelling
  • Integrated marketing
  • Customer education

Context

  • Federal
DTIC eXchange special-edition newsletter front cover previewing FY17 product updates.

Multichannel marketing

Coordinated campaigns across print, web, email, video, events, and outreach, all pointed at the same goal.

Capabilities

  • Integrated marketing
  • Campaigns

Context

  • Private sector
  • B2G consulting
  • B2C
Cover of the DoD Medical Countermeasure Systems CBRN Medical Defense Capabilities Smart Book.

Customer education and product adoption

Reference guides and toolkits that make complex programs easier to learn, use, and trust.

Capabilities

  • Customer education
  • Content design
  • Storytelling

Context

  • Federal
  • B2G consulting
A service blueprint mapping the traveler and auditor experience for a federal reimbursement process.

Strategic planning and service design

Strategic plans, service blueprints, and integrated frameworks that help teams align around complex services and make them easier for customers to understand, trust, and adopt.

Capabilities

  • Prototyping
  • Content design

Context

  • B2G consulting
  • Federal
Arlington Employment Center JobFest promotional postcard.

Customer outreach and events

End-to-end event planning that makes customers want to show up and moves business goals forward.

Capabilities

  • Integrated marketing
  • Campaigns
  • Branding
  • Storytelling

Context

  • Private sector
  • B2C
  • Local government
  • Federal