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ClarifiLab

SYSTEMS, SIMPLIFIED

I turn complex
systems into
clear, accessible
experiences.

Helping mission-driven teams simplify digital systems, build trust, and drive action.

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Selected work

Case studies

Selected case studies show how I use customer insight, content strategy, launch communications, and experience design to improve product understanding, adoption, and trust.

CASE STUDY 01 · GSA / U.S. OPEN GOVERNMENT

From data graveyard to public accountability service

Redesigning the U.S. Open Government website from a fragmented content repository into a clearer, more accessible transparency experience.

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CASE STUDY 02 · GSA / HR LINKS

Beyond Conversion

How a phased, human-centered strategy transformed non-compliant content and drove stakeholder buy-in for new publishing standards and maintenance workflows.

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